ARTUR B & ROY JONES JR. (BBK)
Restaurant Marketing
Overview
Big Boys Kitchen in Slough invited two legendary athletes, Roy Jones Jr. and Artur Beterbiev, to visit their renowned restaurant for an exclusive meet-and-greet event and a tasting session of their signature dishes. Our task was to capture the essence of the occasion—showcasing the excitement, camaraderie, and culinary experience as these boxing icons explored the restaurant’s offerings.
Challenges & Approach
Our approach was to seamlessly blend the vibrant energy of the event with the intimate moments of the athletes engaging with fans and tasting the dishes. We worked closely with the Big Boys Kitchen team to capture both the lively interactions during the meet-and-greet and the more personal reactions as Roy and Artur sampled the food. The challenge was to create a video that not only highlighted the athletes' personalities but also emphasised the quality and flavour of the restaurant’s food in a way that would resonate with both boxing fans and food enthusiasts alike.
The result
The video showcased a mix of candid moments and behind-the-scenes interactions, with Roy and Artur engaging with fans, posing for photos, and savoring Big Boys Kitchen’s signature dishes. We used dynamic shots and smooth transitions to capture both the buzz of the event and the athletes’ enjoyment of the food. The final piece featured moments of laughter, appreciation, and genuine connection, underscoring the unique blend of sport, food, and culture. The video successfully captured the excitement of the visit and the atmosphere at Big Boys Kitchen, helping to amplify the restaurant’s profile and leaving fans eager for their own experience.
Other works